The 85-Cent Principle

Simple beats cheap almost every time

I recently went to a vending machine to purchase a snack. The Twix bar in slot B-3 was calling my name. It cost eighty-five cents. “Eighty-five cents?” I thought. What an odd price for a vending machine. Usually it’s fifty cents, seventy-five cents, or a dollar. I realized if I bought the Twix I had […]