Are we really this weird?


Dr. Tim Spivey is Lead Planter of New Vintage Church in San Diego, California. He is the author of numerous articles and one book, "Jesus: The Powerful Servant." A sought after speaker for events, Tim also serves as Adjunct Professor of Religion at Pepperdine University. Tim serves as a church consultant, and his writings are featured on, Church Executive magazine, Faith Village, Sermon Central, and Giving Rocket.

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7 thoughts on “Are we really this weird?

  1. Great thoughts everyone. I took the video as a satire peace on how overdone and sometimes insensitive much of the church’s marketing is. It’s fair to say that churches that put style before substance are weak and unlikely to succeed long-term. It’s also fair to say that no dichotomy needs to exist between clarifying the church’s local identity and building recognition in the community and it’s substance. If you have something worth offering, then offer it well. If you don’t have the offering and you aren’t doing it well… start with what you’re offering…and being real…then put the other in place. Or, at the very least…do them together.

  2. Yeah food metaphors in songs are good too.
    Brands are a funny thing though, you usually have to build up your product before you can really consider yourself having a brand. Companies that usually try to impress brand before product are often short lived. Smart graphics and eye candy (at least in my business) are meaningless without substance, and through my research I have found that it is only a small part of conversion (in the business sense not spiritual, if you follow).
    This starbucks movie is how people have told me they view churches these days, which finds me viewing that piece as both entertaining and depressing. Could this be an insight as to why church seems to be less and less relevant? Is playing the brand game really what’s the best thing for a church budget? Probably not. Should we be at least presentable to our community? Of course. I think we should do our best within our means and ability, no doubt. I do think though that there is a line that gets crossed where the activity becomes the new Lord, and its assumed that all effort put into that activity automatically creates the desired results. It happened to me on the mission field, I have seen it happen to numerous ministries.
    I thought we had something pretty unique to offer, but maybe thats hard for people to glean from all the noise thats competing with the core message. If we have the brightest light to shine in this world, why do we run it at such a low wattage?

  3. Are we really this weird?
    from ‘beyond relevance’ and ‘church marketing sucks’ (both interesting web destinations):
    What this represents is surface re-branding. It is an epidemic. It is the concept that if we are not attracting people, it is because we do not have the right name or image, and therefore, we need to change it and re-design our look. With all the love I can muster, if you are not growing what you have, it is not because of your logo. If you are not connecting with people that come through your doors in a way that causes them to come back and bring others, no amount of design can create a long term fix. If you do have momentum however, the right brand can be a catalyst to new levels of growth.

  4. I’ve seen some pretty weird stuff… the lyric you cite is odd indeed… have you heard “the Ketchup Song”? Yikes.
    Since I think you play the guitar…I’ve included the chords for your edification… see what Mike and Josh think…
    By the way… I’ve heard this sung acappella at a couple of devos over the years…and the lyrics and chords are available on…get this… “”
    So pick me up and take my cap off Lord
    Won’t you turn me upside down
    Take you hand and WHACK my backside Lord
    And pour me on the ground
    ‘Cause I wanna be filled with your Spirit
    I wanna be useful and free
    But I can’t be filled with Your Spirit
    G D
    ‘Til I’m empty of me
    I’m like a bottle of ketchup with the slow pourin’ blues
    A G D
    In the race to come empty, you know I don’t want to lose
    I’m like a jar of molases, on a January night
    A G D
    Though you try to remove me, I’m holding on too tight
    I’m like a thick, rich milkshake, with a skinny little straw
    A G D
    though you try to extract me, I won’t come out at all